National Day of Action to Raise the Minimum Wage

A broad coalition of groups and activists will call for a raise in the federal minimum wage on July 24, which marks the date when the minimum wage was last raised three years ago.

OUR GOAL: Make raising the minimum wage one of the top issues this year by mobilizing low-wage workers and community members to call on Congress, the presidential candidates, and low-wage employers to support a raise.

OUR MESSAGE: The 99 percent Need a Raise! While millions of workers struggle to live on $7.25 an hour, CEO pay has increased by 725 percent during the past thirty years. A raise in the minimum wage would put more money in the pockets of working people and boost consumer spending, which drives 70 percent of our economy.

OUR TARGETS: We will take dramatic action to call on key targets to support raising the minimum wage. The targets include:

  • Low-wage employers owned by Bain Capital, such as Dunkin Donuts, Toys-R-Us and Outback Steakhouse.
  • Big national low-wage employers like Walmart, Target and McDonalds and regional low-wage employers where workers are already organizing.
  • Members of Congress and presidential candidates

ACTION IDEAS: We believe actions against low-wage employers and politicians who don’t support raising the minimum wage will get news coverage—and the more real and less gimmicky the better. Here are some other things to consider:

  • Our best messengers will be low-wage workers who make less than $10 an hour and community members who are sick of tax cuts for the rich that are supposed to trickle down and believe the best way to improve the economy is from the bottom up.
  • Try to have low-wage workers confront politicians or management directly with their personal stories, and force them to explain why they don’t support raising the minimum wage.
  • Consider the best way to “occupy” a low-wage workplace for a while.
  • A champion could “walk a day” in the shoes of a minimum wage worker, or try to shop in a supermarket with the small food budget of a low-wage worker.